Individuals that regularly engage in daily living activities in older age have enhanced levels of well-being. It is important to note that the type of participation matters because the strength of the link between participation and wellbeing depends on the specific tasks and activities that an individual engages in.
Setting and achieving personal goals that are intrinsically valued and autonomously chosen have the greatest positive effect on an individual’s wellbeing, indicating that choice is a big factor in the positive impact of the activity. Organisations that equip themselves with the means to collect intelligence from their customers around activity preferences, individual likes and dislikes, and through surveys are better equipped to design service and activity offerings that result in both stronger uptake across their community but also have the greatest positive impact on individual well-being and community cohesion.
In a recent NAB , the questions of how connected Australians really feel to their community, and what they would change to improve their communities to improve well-being were explored, with some very interesting results. Of particular note, Australian’s over 50 feel most connected to the community by a long shot, and the most connected sub group being widowed women. These two groups also report greatest perceived personal wellbeing despite the health challenges faced by ageing generations.
There is a clear role for business and local council groups to play in bringing communities together for improved wellbeing.
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